It all starts with the eggs.
Choosing high quality eggs to incubate is critical to getting a good hatch rate.
If you're using your own from your existing flock this won't be so much of a problem. You know your hens, you know they're well cared for and given optimal conditions so they lay the best eggs.
You can personally choose your eggs for hatching carefully.
Relying on someone else's produce, though, isn't always that easy.
Here are some pointers as to what you should look out for.
Step 1: check the source.

A clutch of my own fertile eggs. They should be incubated as soon as possible after laying.
Black Copper Marans eggs in my incubator - hard to tell which end is which!
This Wyandotte egg was porous but nevertheless hatched a healthy chick.
This egg was too porous to stand a chance of hatching.
The egg on the right is too dirty to go into the incubator unless it's gently washed.Preparing Fertile Eggs for Hatching.
Need more information about how to store, transport and assess the quality of fertile chicken eggs?
This series of articles will take you to wherever you need to go, from before you buy to setting the eggs in your incubator!